VICTORIA’S SECRET PINK × ALPHA PHI
Brand Partnership · Fashion / Lifestyle · Social Campaign
OVERVIEW
A fashion-forward chapter collaboration built around coordinated styling, studio content, social rollout, brand integration, and consistent visual direction.
ROLE
Campaign strategy
Partnership coordination
Content planning
Creative direction
Studio content
Social rollout
PERFORMANCE RESULTS
136K+
Cross-platform views
3K+
Interactions
960+
Shares
35
Confirmed new followers
SELECTED VISUALS
SOCIAL CONTENT
STRATEGIC TAKEAWAY
Both Instagram Reels reached more than 70% non-followers, showing the campaign extended beyond the existing chapter audience and introduced the content to a broader consumer base.
CAMPAIGN DIRECTION
Coordinated styling
Studio photography
Fashion-led content
Brand integration
Social-first storytelling
Consistent visual direction
PROJECT DETAILS
Role: Campaign Strategy · Partnership Coordination · Creative Direction · Social Rollout
Category: Fashion / Lifestyle / Social
Platform: Instagram + TikTok
A polished fashion and lifestyle campaign designed to integrate the PINK brand naturally into chapter content while expanding reach beyond the existing audience.