Analytics + Insights
I use performance data to understand what resonates, how audiences discover content, and which creative decisions drive growth. Across Instagram, TikTok, Pinterest, and campaign reporting, I track reach, engagement, shares, saves, follower behavior, and discovery patterns to guide future strategy
Performance is only useful when it changes what you do next.
12K+ → 34K+
Combined Instagram + TikTok audience growth
TikTok Performance
12.3M
Post views in 365 days
397.1K
892.4K
Profile Views
Likes
550.6K
Shares
33.7% Personal Profile
33.3% For You
30.5% Search
A critical one-third of traffic is driven directly by Search, demonstrating the high discoverability and SEO potential of the strategic content format.
Instagram Performance
3.2M+
Instagram views in 90 days
Over the past 90 days, Alpha Phi’s Instagram generated 3.24M views, 49.5K interactions, and +1,343 net followers, with 64.3% of views coming from non-followers. I use these insights to understand which content formats and creative directions are driving discovery, engagement, and follower growth. By looking at performance across posts, Reels, Stories, and audience behavior, I can identify what is resonating beyond the existing follower base and apply those learnings to future campaign strategy.
90-DAY PERFORMANCE
3.24M views · 49.5K interactions · +1,343 net followers · 64.3% non-follower viewership
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CONTENT MIX
1.8M post views · 813K Reel views · 622K Story views
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AUDIENCE GROWTH
13.8K followers with 10.7% growth over the past 90 days
Alpha Phi’s combined Instagram and TikTok audience grew from approximately 12K+ to 34K+ through consistent content strategy, integrated campaigns, recurring social formats, and performance-informed creative decisions.
12K+
34K+
Ivy Social Club
9.02M+ total Instagram + TikTok views · 8.8M top TikTok · 488K shares on the top TikTok · 12.2K new followers from the top TikTok
1.20M+ TikTok views · 57.3K+ likes · 22.1K+ shares · 7K+ new TikTok followers · 204,958 Instagram views
Bid Day: The Ivy League
Spirit Week
Consistent multi-platform engagement across all chapter activations.
FIND YΦUR WHY
3,424 profile visits · 52 follows · Significant non-follower reach expansion.
Victoria’s Secret PINK
70%+ non-follower reach on Reels · 960+ campaign shares · Integrated brand partnership success.
Campaign Performance
Reaching Beyond the Existing Audience
70%+
Victoria’s Secret PINK Instagram Reels
Non-follower Reach
Non-follower reach helps me understand whether content is only engaging the existing community or actually expanding awareness to new audiences. High non-follower viewership indicates that our creative concepts and formats are optimized for discovery.
64%
WHERE YΦU BELONG campaign average
Avg Viewership
51%+
Find the Feeling non-follower growth
Avg Viewership
From Attention to Action
Driving awareness is only standard. Converting that attention into profile visits and loyal followers is the real metric of creative effectiveness. Across these key campaigns, high-impact content formats directly translated into meaningful audience actions.
Campaign
Profile Visits
Follows
PHIRST CLASS
9.1K
84
PARKE YOURSELF AT APHI
2.3K
98 (IG)
+260 (TikTok)
FIND YΦUR WHY
3.4K
52
The 321 Edit
4.2K
193
Shares + Saves
Shares and saves indicate that content is not just being seen, but is providing enough value for users to keep or distribute it to their own personal communities.
488K
Shares on Ivy Social Club’s top TikTok
22.1K+
TikTok shares from Bid Day: The Ivy League
2.7K+
Edikted campaign shares
960+
Victoria’s Secret PINK campaign shares
Visual Discovery Channel
591.3K+
COMBINED monthly PINTEREST VIEWS
Pinterest has been an important visual discovery channel across both my personal content and Alpha Phi marketing work. I use trend research, search behavior, visual consistency, and audience interests to guide content selection and create pins designed for long-term discovery. Across both accounts, Pinterest content has generated 591.3K+ views.
Turning Competitive Research Into Creative Direction
I regularly analyze peer organizations and similar accounts to identify recurring trends, oversaturated concepts, and opportunities for differentiation. Rather than copying what performs elsewhere, I look for whitespace and use those insights alongside audience behavior and past performance to shape campaign concepts, visual direction, and future content strategy.
ADAPT
SCAN
IDENTIFY
DIFFERENTIATE
What are competitors doing?
TEST
What is becoming repetitive?
Where is the whitespace?
How does our concept perform?
What should we repeat, adjust, or stop?
From Performance to Strategy
Discovery
Strong Search and non-follower traffic reinforced the importance of searchable, recognizable, and highly shareable concepts.
Campaign Systems
Strong performance from recurring concepts supported creating repeatable content systems rather than relying only on one-off posts.
Creative Decisions
Shares, saves, profile visits, follower conversion, and competitive analysis help determine which themes, formats, partnerships, and campaign structures are worth repeating.