Executive Board Merchandise
The Collection
A custom merchandise project created for Alpha Phi’s Executive Board, designed to feel elevated, personalized, and cohesive across the full leadership collection.
Sweatshirt — Back
Sweatshirt — Front
Sweatpants — Front
Project Overview
The Project
This project was created as a custom merchandise concept for Alpha Phi’s Executive Board. The goal was to design pieces that felt elevated and wearable while still reflecting the chapter’s identity. Rather than treating the merch like standard spirit wear, I approached it as a branded collection with a cleaner, more curated feel.
Coordinated Set
Design Details
Small custom details made the collection feel more intentional. The sweatshirt included a front chest logo, a larger back design featuring the Executive Board position, script lettering on the hood, and custom initials on the sleeve. These layered details helped the piece feel more premium and personalized.
Hood Detail
Script lettering along the hood edge
Sleeve Initials
Custom embroidered initials on the sleeve
Back Graphic
Position-focused back graphic
Position Personalization
A key part of the concept was adapting the design system across different Executive Board roles. While the layout stayed consistent, the position title changed depending on the officer, allowing each design to feel individualized while still belonging to one complete collection.
Position Variations
President
VP of Finance
VP of Recruitment
Design Direction
The visual direction combined collegiate styling with a softer, more elevated Alpha Phi feel. Script typography added a feminine touch, while the structured placement and navy-and-white palette kept the collection polished and recognizable. The result felt more curated than traditional chapter merch and more aligned with a fashion-oriented leadership collection.
Color
Collegiate navy, soft ivory, and charcoal accents.
Typography
Serif titles paired with clean sans-serif and script.
Personalization
Executive Board roles and initials integrated into each piece.
Product Detail
Layered placements that feel premium and intentional.
Project Details
Role: Creative Direction + Merchandise Design
Focus: Product Design · Merchandise · Brand Identity
Scope: Executive Board Apparel Collection
Items: Sweatshirt + Sweatpants
Year: 2026