Recruitment Style Guide
Editorial+social / CREATIVE DIRECTION
A visual direction guide created to define the styling, tone, and aesthetic language of Alpha Phi’s recruitment marketing.
The Project
This project was created to establish a cohesive visual identity for Alpha Phi’s recruitment season before content production began. The style guide served as a creative foundation for the campaign, helping shape styling choices, color direction, overall mood, and the visual tone for each round of recruitment.
One guide. Three rounds. One cohesive recruitment identity.
Featured Style Guide Pages
Philanthropy Round
A polished, approachable styling direction balancing trend-forward silhouettes with a clean recruitment look.
Sisterhood Round
Soft neutrals, structured pieces, and elevated casual styling to reflect warmth, ease, and connection.
Preference Round
A more formal, feminine, and romantic direction with refined silhouettes and a polished finish.
Bid Day
A relaxed, celebratory styling direction built around denim, effortless layering, and a more casual finish.
Design Language
Color Direction
Soft cream, black, chocolate brown, espresso, warm neutrals, and subtle blush undertones.
Wardrobe Tone
Elevated, feminine, clean, recruitment-appropriate, trend-aware, and polished.
Typography
Elegant serif headlines paired with soft script details for a romantic editorial feel.
Visual Mood
Fashion-forward, cohesive, aspirational, and refined.
Why It Worked
The style guide created a clear visual system before recruitment content was executed, allowing each round to feel distinct while still belonging to one larger Alpha Phi aesthetic. It helped make the recruitment campaign feel more intentional, cohesive, and elevated across every touchpoint.
Project Details
Role
Creative Direction + Graphic Design
Focus
Recruitment Marketing · Visual Identity · Styling Direction
Format
Style Guide
Platform
Year
2026
A creative foundation for recruitment, designed to guide both aesthetic and execution.