Twin Layouts
Special attention was paid to the 'Twin' versions, adapting the core identity to fit three names comfortably while maintaining the elegant spatial balance of the original two-name design.
Creative Direction & Branding
Big / Little
A sentimental, editorial reveal identity designed for the Penn State Alpha Phi chapter, celebrating the bond between Bigs and Littles through personalized graphic storytelling.
Role
Creative Lead
Scope
Branding, Social Media
Graphic Variations
The design system was built for ultimate flexibility. We developed multiple layout styles to ensure variety across the Instagram feed while maintaining brand consistency. From standard pairings to unique twin modifications, each graphic prioritized clean space and personal details.
Big / Little Pairings
Year
2026
Platform
Instagram, Digital
Each graphic included personalized names and specific chapter year details to create a keepsake for each pair.
Design Direction
01 / Color
A palette of warm ivory, dusty rose, and raspberry—evoking a timeless feminine charm that feels both heritage-inspired and modern.
02 / Iconography
Subtle motifs inspired by Alpha Phi heritage—think delicate line drawings of the house and custom monogram-inspired framing.
03 / Layout
Structured editorial grids using negative space to emphasize names and relationship hierarchy, reminiscent of magazine spreads.
04 / Personalization
Every component was modular, allowing for custom name lengths and pairing numbers without breaking the visual integrity and each pairing picture chosen was picked out with a cohesive intention.Â
Project Details
Role
Creative Designer & Strategist
Project Type
Identity Reveal Design
One system. Multiple pairings. Lasting identity.
Focus
Digital Storytelling
Platform
Social Media
