PINTEREST / VISUAL DISCOVERY / CONTENT STRATEGY
Pinterest Strategy
A Pinterest strategy spanning personal fashion, lifestyle, and travel content alongside organizational brand strategy, focused on visual discovery, searchability, content curation, and long-term audience growth.
Personal Content + Organizational Strategy
Personal Pinterest
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My personal Pinterest is a visual extension of my everyday style, travel, and lifestyle content. I post outfit inspiration, Penn State game day looks, seasonal styling, city outfits, sorority moments, and travel content from places like Portugal and Montreal. The account is more personal and organic than a traditional branded Pinterest strategy, but consistently posting searchable visual content has still generated strong discovery and audience growth.
GAME DAY
TRAVEL
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339.3k
16.64K
1.9K
183.48K
11.22K
Impressions
Pin Clicks
Saves
Total Audience
Engaged Audience
ORGANIZATIONAL PINTEREST STRATEGY
Penn State Alpha Phi Pinterest
I also developed and manage Pinterest strategy for Penn State Alpha Phi, using the platform as a searchable extension of the chapter’s social identity.
Board Strategy
The Alpha Phi account is organized around high-interest topics users are already searching for.
Alpha Phi Performance · Past 30 Days
106.3K
Monthly Views
Search + Discovery Strategy
Across both accounts, the strategy focuses on creating visual content that can continue reaching users beyond the initial post.
Project Details
Role: Pinterest Strategy + Content Curation