Philanthropy
Round
RECRUITMENT / PHILANTHROPY / 2026
A polished recruitment campaign centered around philanthropy, coordinated styling, and social-first storytelling.
01 / THE PROJECT
Philanthropy Round was created as a distinct visual moment within Alpha Phi’s larger recruitment campaign. The round used coordinated styling, a strong red-and-white visual identity, and social content to create a polished and recognizable campaign across Instagram and TikTok.
The Round
A curated look at the styling, photography, and social content that shaped Philanthropy Round.
TikTok Content
TikTok
TIKTOk
content performance
323.6K
192.3K
tiktok views
71.1K
instagram reel views
Total Content Views
60.2K
INSTAGRAM POST VIEWS
Creative Direction
The visual direction centered around a strong red-and-white palette, coordinated styling, clean editorial photography, and social-first content that made Philanthropy Round feel cohesive within the larger recruitment campaign.
CAMPAIGN
Alpha Phi Formal Recruitment · Philanthropy Round
FOCUS
Recruitment Marketing · Social Content · Visual Identity · Campaign Execution
PLATFORMS
Instagram + TikTok
ROLE
Creative Direction + Recruitment Marketing + Social Media Strategy
YEAR
2026