Recruitment + Spirit Week Merchandise
RECRUITMENT / SPIRIT WEEK / MERCHANDISE
A collection of recruitment and Spirit Week merchandise designed to extend each campaign beyond social content and into the physical chapter experience.
WEAR THE CAMPAIGN
RECRUITMENT EDIT
01 / THE PROJECT
Recruitment and Spirit Week merchandise became another way to carry each campaign’s creative direction into the chapter experience. Rather than treating apparel as separate from the marketing, the merchandise was designed to feel connected to the visual identity, theme, and mood of each day or campaign.
“Turning campaign identity into something the chapter could actually wear.”
SPIRIT WEEK / MERCH DESIGN
PERFECT PHIT
For PERFECT PHIT, I helped develop the tank design alongside the VP of Recruitment. The piece was inspired by Revice-style fashion and was created to match the campaign’s denim-focused, cool-girl visual direction.
Influence
Revice-inspired
Mood
Cool-girl · Denim · Fitted · Playful
Purpose
Extend the Spirit Week theme into apparel
RECRUITMENT / CUSTOM PAJAMAS
The Night Before Recruitment
I also helped design the custom Alpha Phi pajamas for The Night Before Recruitment alongside the Merchandise Chair. The concept took inspiration from Victoria’s Secret-style sleepwear and gave the chapter a coordinated look leading into recruitment.
Influence
Victoria’s Secret-inspired
Mood
Feminine · Coordinated · Pre-Recruitment
Purpose
Create a recognizable chapter look before recruitment
Campaign Integration
The merchandise was designed as part of the larger recruitment experience, connecting apparel, social content, styling, and campaign identity. Each piece helped make the theme feel more complete and recognizable beyond the screen.
MERCH
SOCIAL
STYLING
PERFECT PHIT
- Denim-inspired
- Revice influence
- Fitted graphic tank
- Cool-girl styling
The Night Before Recruitment
- Victoria’s Secret-inspired
- Coordinated sleepwear
- Feminine styling
- Pre-recruitment tradition
Design Direction
Role
Collaborative Merchandise Design + Creative Direction
Collaborators
VP of Recruitment + Merchandise Chair
Focus
Recruitment · Spirit Week · Merchandise · Campaign Integration
Year
2026
Merchandise designed to make the campaign identity something the chapter could actually wear.