top of page
Campaign Direction
- Game-day styling
- Product-focused storytelling
- Campus lifestyle positioning
- Fashion-led social content
- Cross-platform rollout
Project Details
Role: Brand Partnership · Content Planning · Campaign Execution
Category: Fashion / Game Day / Social
Platform: Instagram + TikTok
Closing
A fashion-first game-day campaign designed to position Sneakers.com within Penn State campus culture and reach beyond the existing chapter audience.
Brand Partnership · Fashion · Game Day
Sneakers.com x Alpha Phi
Overview
A Penn State first-football-game campaign positioned around fashion, campus culture, and game-day outfit inspiration rather than only sorority content.
Performance
186K
Total campaign views
107.9K
Reel Views
42K
TikTok Views
36.1K
IG Post Views
Selected Visuals
Social Content
TIKTOK / REEL
TIKTOK / REEL
bottom of page