RECRUITMENT CAMPAIGN / SOCIAL EDITORIAL
GO GREEK
RECRUITMENT AWARENESS / 2026
An early-stage recruitment awareness campaign designed to build visibility and recognition ahead of formal recruitment through coordinated social graphics and content.
Creative Direction · Graphic Design · Social Campaign
VISUAL IDENTITY / CAMPAIGN CORE
Section 01
The Project
A coordinated visual identity designed to introduce formal recruitment to potential new members through a series of highly aesthetic, varied, yet consistent graphics.
Campaign Graphics
Seven coordinated graphics using distinct editorial treatments within one recruitment campaign.
02
06
The Alpha Phi Times
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Editorial Feature: Chapter Storytelling & Messaging
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Belonging / Recruitment / Community
Coordinate with the chapter's written recruitment messaging to ensure every detail of the newspaper was authentic to the Alpha Phi experience.
Chapter Storytelling
Deeply personal recruitment messaging delivered through classic editorial channels.
Alpha Phi House
Visualizing the physical and emotional home of the chapter members.
Campaign Performance
8
Instagram Stories
73,390
Total Views
33,640
IG Reel Views
18,621
Accounts Reached
650
Likes
30
Comments
98
Sends
5
Saves
4
Follows
Creative Direction
PALETTE — POOL / IVORY / OXBLOOD / GOLD
Editorial Variety
Newspaper, travel, collage, black-and-white, and lifestyle treatments kept the campaign visually fresh.
Typography
Serif, script, handwritten, and editorial type treatments changed by graphic while keeping the campaign polished.
Photography
Chapter imagery, lifestyle photography, and travel visuals gave the campaign a more aspirational feel.
Brand Consistency
Recurring Alpha Phi and recruitment messaging connected each piece back to the same campaign.
Project Details
Role
Creative Direction + Graphic Design
Scope
7 Campaign Graphics
Focus
Recruitment Awareness · Social Design · Editorial Campaign
Platforms
Instagram · TikTok
Year
2026
Seven visuals. One recruitment identity.