RECRUITMENT / PREFERENCE / 2026
Preference Round
A refined recruitment campaign centered around connection, reflection, and the final moments of formal recruitment.
The Project
Preference Round was designed as the most elevated and intimate visual moment of Alpha Phi’s recruitment campaign. The content focused on meaningful connection, polished styling, and a more refined tone while still staying cohesive with the larger recruitment identity.
FINAL ROUND / PREFERENCE
The Round
Recruitment 2026 // Alpha Phi
TIKTOK
118.9K
TikTok Views
74.6K
Instagram Post Views
45.4K
Instagram Reel Views
238.9K+
Combined Views Across Featured Content
Creative Direction
The visual direction for Preference Round focused on creating a more elevated, intimate, and polished finish to formal recruitment while maintaining continuity with the larger campaign.
01
REFINEMENT
A cleaner, more elevated visual direction reflected the significance of the final round.
02
CONNECTION
Photography and content focused on the meaningful relationships and conversations at the center of Preference Round.
03
STYLING
Polished styling and intentional visual details helped distinguish the round while keeping it connected to the larger recruitment identity.
04
CAMPAIGN COHESION
Typography, photography, social content, and visual structure connected Preference Round back to the full recruitment campaign.
Role:
Creative Direction + Recruitment Marketing + Social Media Strategy
Focus:
Recruitment Marketing · Social Content · Visual Storytelling · Campaign Execution
Year:
2026
Campaign:
Alpha Phi Formal Recruitment · Preference Round
Platforms:
Instagram + TikTok