GRAPHIC DESIGN / SOCIAL EDITORIAL
New Member / PC ’26
The Ivy League
A cohesive new member identity created to extend Alpha Phi’s Ivy League Bid Day concept into the PC ’26 experience through personalized social graphics and consistent visual storytelling.
Creative Direction + Graphic Design / 2026 / 93 New Member Features / Instagram
Introducing PC ’26
THE PROJECT
The PC ’26 series was designed to carry the Ivy League identity beyond Bid Day and into the new member experience. Following Bid Day and Ivy Social Club, I created a coordinated social system that introduced all 93 new members through personalized graphics while keeping the visual direction connected to the larger campaign.
SERIES ETHOS
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Selected New Member Features
A curated selection from the 93 personalized new member features created for PC ’26.
Creative Direction
The series extended the Ivy League visual identity through collegiate-inspired colors, academic typography, consistent layouts, and personalized member features.
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Color
Collegiate navy and soft ivory created a clean, recognizable visual identity.
Typography
Refined serif typography supported the elevated, academic feel of the series.
Layout
Consistent framing, hierarchy, and spacing kept the full system cohesive.
Personalization
Each feature included individualized member information while staying within one recognizable design language.
Project Details
Role
Creative Direction + Graphic Design
Focus
New Member Identity · Social Design · Campaign Continuity
Scope
93 New Member Features
Year
2026
Platform
One identity. Ninety-three individual stories.