THE IVY
LEAGUE
Bid Day
A fashion-forward Bid Day campaign built around The Ivy League concept, combining coordinated styling, branded storytelling, and a major Edikted partnership across Instagram and TikTok.
BID DAY / RECRUITMENT / 2026
BID DAY / THE IVY LEAGUE
The Project
The Ivy League was created as Alpha Phi’s Bid Day identity, bringing together styling, social content, merchandise, and chapter branding into one cohesive campaign. The goal was to make Bid Day feel elevated, recognizable, and visually distinct while still fitting naturally into Alpha Phi’s larger recruitment story.
The Ivy League
A curated look at the styling, photography, and campaign details that brought The Ivy League to life.
THE IVY LEAGUE
PC ’26
BRAND PARTNERSHIP
Edikted Partnership
Edikted partnered with Alpha Phi for Bid Day by gifting 100 skirts for the campaign, helping make the styling itself part of the visual identity and giving the theme a stronger fashion element.
100 GIFTED SKIRTS
Campaign Performance
1.20M+
TikTok Views
57.3K+
TikTok Likes
22.1K+
TikTok Shares
7K+
TikTok Followers
204,958
Instagram Views
Creative Direction
The visual direction combined collegiate references with a polished, fashion-forward recruitment identity. Styling, chapter imagery, social content, and the Edikted partnership worked together to make The Ivy League feel like a complete campaign rather than a single Bid Day theme.
01 / IVY LEAGUE IDENTITY
Collegiate references, structured typography, and campaign details created a recognizable Bid Day identity.
02 / STYLING
Coordinated fashion and the Edikted skirts helped make styling a central part of the campaign.
03 / BRAND PARTNERSHIP
The Edikted collaboration integrated a fashion brand directly into the Bid Day experience.
04 / SOCIAL STORYTELLING
Instagram and TikTok carried The Ivy League beyond Bid Day and turned the theme into a larger digital campaign moment.
Project Details
Role
Creative Direction + Recruitment Marketing + Social Media Strategy
Campaign
Alpha Phi Bid Day · The Ivy League
Brand Partner
Edikted
Partnership
100 Gifted Skirts
Focus
Recruitment Marketing · Brand Partnership · Styling · Social Content · Campaign Execution
Platforms
Instagram + TikTok
Year
Feb 2026
