MERCHANDISE / PRODUCT / CREATIVE DIRECTION
MERCHANDISE
Selected merchandise projects combining product direction, design development, campaign integration, photoshoot coordination, and launch execution.
APPAREL / BRAND / CAMPAIGN
01 / CHAPTER COLLECTION
Fall Chapter Collection
A coordinated chapter merchandise launch combining collaborative design, vendor coordination, photoshoot production, and social content.
PRODUCT / PHOTOSHOOT / SOCIAL
Creative direction for the Fall '26 series.
SKU: F24-001
02 / CUSTOM DESIGN
Executive Board Merchandise
Custom merchandise designed specifically for Alpha Phi’s Executive Board, from creative concept through production and distribution.
DESIGN / BRAND IDENTITY / PRODUCT
EXECUTIVE BOARD
CUSTOM DESIGN
ALPHA PHI / 2026
Design iterations focus on refined typography.
03 / CAMPAIGN MERCHANDISE
Recruitment + Spirit Week Merchandise
'Perfect Phit' campaign assets and collateral.
Campaign-driven merchandise developed to support recruitment concepts including PERFECT PHIT and the Night Before Recruitment.
RECRUITMENT / APPAREL / CAMPAIGN
Designed to be worn. Built to belong.