FALL CHAPTER COLLECTION
A coordinated Alpha Phi merchandise drop, designed by my Director of Social Media, Sophia Mamunes, brought to life through a merchandise photoshoot with creative direction, content planning, and a polished social rollout.Â
THE PROJECT
The Fall Chapter Collection was created as a seasonal merchandise release for Alpha Phi. The goal was to make chapter apparel feel elevated, styled, and editorial while still staying wearable and recognizable to the brand.
THE COLLECTION
The collection featured a curated range of colorways and styles, including one blue set, two pink sets, one striped set, and two grey sets. Each piece was designed to feel cohesive within the larger collection while still giving variety across the drop.
BLUE EDIT
PINK 01
PINK 02
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STRIPE
GREY 01
GREY 02
TIKTOK / REEL
SOCIAL CONTENT
Short-form video helped extend the collection beyond still imagery and bring the merchandise to life across social.
TIKTOK / REEL
CONTENT PERFORMANCE
The collection rollout generated engagement across Instagram Reels, TikTok, and Stories, extending the campaign beyond the initial merchandise launch.
Total Campaign Views
107.7K+
COLLECTION PERFORMANCE
[485]
[10]
[93]
[86]
Total Pieces Ordered
PRODUCTS IN COLLECTION
UNITS OF TOP-SELLING ITEM
AVG NON-FOLLOWER VIEWERSHIP
PROJECT DETAILS
Role
Creative Coordination + Campaign Execution
Merchandise Design
Sophia Mamunes, Director of Social Media
My Involvement
Creative Process · Production Coordination · Ordering · Shoot Planning · Social Rollout
Focus
Merchandise · Fashion Content · Social Campaign · Product Launch
Platform
Instagram + TikTok
Year
Fall 2026
A seasonal merch drop carried from product development through campaign execution.
Instagram Reel Views
48.7K
Instagram Story Views
40.3K