VIDEO 01: THE 321 EDIT
Live-in gifting recap featuring members receiving curated beauty and lifestyle products at 321 Fraternity Row.
VIDEO 02: BLOOM PARTNERSHIP
Dedicated Bloom Nutrition content featuring gifted product integration within the move-in campaign.
VIDEO 03: BACK TOGETHER
Lifestyle content celebrating the chapter being reunited outside the house and the start of the semester together.
VIDEO CONTENT
LIVE-IN GIFTING
Beyond standard PR, this initiative integrated brands into the living spaces of key trendsetters, ensuring authentic social visibility and long-term product utilization.
THE 321 EDIT
PR GIFTING / EVENT MARKETING
FIGURE 02: Welcome home banner
FIGURE 01: THE 321 EDIT INTEGRATED CAMPAIGN ASSET
ASPECT A: PRODUCT PLACEMENT
ASPECT B: CURATED GIFTING SUITE
ASPECT C: ORGANIC LIFESTYLE CAPTURE
WELCOME HOME
A curated residential experience designed to blend product life with daily living. The 321 Edit serves as a physical touchpoint for community discovery, integrating luxury brands into authentic lifestyle environments.
OFFICIAL GIFTING PARTNERS
Lanolips
Vacation Inc.
Teleties
Grande Lash
Olive & June
Coco & Eve
Unwell
leisure hydration
Bloom Nutrition
234K+
IG IMPRESSIONS
187K+
VIDEO VIEWS
8.7K
ENGAGEMENTS
193
CONVERSIONS
CAMPAIGN DIRECTION
The creative direction focused on making a multi-brand gifting experience feel cohesive through product architectural presentation, residential event styling, and social-first editorial storytelling.
PROJECT DETAILS
ROLE · Creative Lead
SCOPE · Integrated Branding & Gifting
CATEGORY · Fashion & Retail
PLATFORMS · Instagram / TikTok