GRAPHIC DESIGN / SOCIAL / CREATIVE DIRECTION
GRAPHICS
Selected graphic systems and social design work combining visual identity, campaign consistency, reusable templates, and editorial storytelling.
VISUAL SYSTEMS / SOCIAL DESIGN / BRAND IDENTITY
01 / RECRUITMENT AWARENESS
Go Greek
An early-stage recruitment awareness campaign using coordinated graphics and social content to build visibility and recognition ahead of formal recruitment.
GRAPHICS / SOCIAL / AWARENESS
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02 / RECURRING STORY SYSTEM
WHERE YΦU BELONG Wednesday
A recurring Story campaign built around belonging and community, using reusable branded templates that members could personalize while maintaining a consistent visual identity.
TEMPLATES / COMMUNITY / SOCIAL
03 / STORY CAMPA SYSTEM
Find the Feeling
A recurring Story campaign under #WHEREYΦUBELONG built around four themed weekly executions designed to make the brand feel more intentional and emotionally relevant.
STORYTELLING / TEMPLATES / CAMPAIGN
EMOTIONAL CONNECTIVITY / VISUAL STORYTELLING
04 / SOCIAL DESIGN SYSTEM
Big / Little
A coordinated reveal system combining personalized announcement graphics with a consistent visual identity across the full campaign.
IDENTITY / PERSONALIZATION / SOCIAL
05 / VISUAL IDENTITY
New Member / PC ’26
A cohesive visual system connecting new member announcements, personalized graphics, and the broader Ivy League identity.
IDENTITY / ANNOUNCEMENTS / SOCIAL
06 / LEADERSHIP GRAPHICS
Executive Board
A coordinated graphic system for leadership announcements and individual introductions using consistent layouts, typography, and member photography.
LEADERSHIP / DESIGN / SOCIAL
07 / EDITORIAL SOCIAL SERIES
Senior + Graduation
An editorial graduation series combining member photography with personalized details and consistent visual storytelling.
Designed to be seen. Built to stay recognizable.
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