The Round
A curated look at the people, details, and moments that shaped Sisterhood Round.
RECRUITMENT / SISTERHOOD / 2026
Sisterhood
Round
A recruitment campaign centered around connection, friendship, and the everyday moments that make Alpha Phi feel like home.
The Project
Sisterhood Round was designed to communicate the relationships and sense of community behind Alpha Phi through a more personal and lifestyle-focused visual direction. The campaign used candid photography, coordinated styling, and social-first content to showcase the chapter beyond formal recruitment conversations.
04
Campaign Cohesion
Typography, spacing, social structure, and consistent imagery helped the round feel connected to the larger recruitment campaign.
Creative Direction
01
Connection
02
Candid Storytelling
Natural, personal photography helped the campaign feel genuine rather than overly posed.
03
The round focused on relationships, friendship, and the sense of community that defines the Alpha Phi experience.
Styling
Pastel styling, coordinated looks, and soft visual details created a cohesive and recognizable identity.
Year
Jan 2026
Total Visibility
Combined Views Across Featured Content
TikTok 01
95.6K
TikTok 02
95.1K
Instagram Post
75.5K
299.1K+
Role
Creative Direction + Recruitment Marketing + Social Media Strategy
Campaign
Alpha Phi Formal Recruitment · Sisterhood Round
Focus
Recruitment Marketing · Social Content · Visual Storytelling · Campaign Execution
Platforms
Instagram + TikTok