ALPHA PHI COLLECTIVE
A branded sisterhood experience combining lifestyle partnerships, local pop-ups, custom event details, and social-first content.
Sisterhood x Marketing
THE PROJECT
Alpha Phi Collective was created as an end-of-semester sisterhood experience with marketing at the center of the event. Fashion, beauty, lifestyle, food, and local businesses were brought together into one cohesive branded experience.
THE EXPERIENCE
A curated look at the event, pop-ups, members, food, music, and branded details that brought Alpha Phi Collective to life.
Featured Brand Partners
Beginning Boutique
Fruit Riot
Vacation Inc.
Bright Swimwear
Camair Cases
Linked Jewelry
FEATURED POP-UP
Camair Cases
FEATURED POP-UP
Linked Jewelry
Branded Details
Alpha Phi Collective Banner
Custom Alpha Phi Collective Cups
Custom Ice Cream Cups
Custom Branded Spoons
Grilling
Gifting
TIKTOK Content
EVENT PERFORMANCE ANALYTICS
54.7K
Total Views
944
Interactions
814
Likes
62
Shares
CREATIVE DIRECTION
The creative direction focused on turning a sisterhood event into a cohesive lifestyle marketing experience through brand partnerships, pop-ups, custom physical branding, food, music, and social content.
BRAND INTEGRATION
SOCIAL STORYTELLING
EXPERIENTIAL MARKETING
EVENT BRANDING
PROJECT DETAILS
Role
Creative Direction + Brand Partnerships + Event Marketing + Social Media
Event
Alpha Phi Collective
Focus
Experiential Marketing • Brand Partnerships • Social Content
Platforms
Instagram + TikTok
Year
2026
“A sisterhood event transformed into a branded lifestyle experience.”