INTEGRATED RECRUITMENT MARKETING
RECRUITMENT
A cohesive ecosystem of digital touchpoints, physical experiences, and visual storytelling designed to bridge the gap between first impression and final bid.
CAMPAIGN / SOCIAL / CREATIVE DIRECTION
VOL. 2026
01
Spirit Week
The pre-recruitment campaign that sets the visual tone. Focus on high-energy dynamic collage, layered elements, and creative direction.
02
Philanthropy Round
A cause-focused recruitment moment. Structured editorial design emphasizing the intersection of fashion and purpose.
03
Sisterhood Round
Capturing the candid connections. Warm, people-focused storytelling that emphasizes soft dusty pink tones and clean editorial layouts.
Preference Round
04
The pinnacle of formal recruitment. A refined, minimal layout where intentional negative space and thin serif captions lead the visual experience.
REFINED FORMALITY
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05
THE IVY LEAGUE
Bid day:
Welcome to the ivy league
The campaign finale. Oversized hero imagery meets bold oxblood graphic accents and outlined labels for a true Ivy League experience.
06
Ivy Social Club
The new member experience. An editorial-wide composition bridging the high-energy of Bid Day with sophisticated club aesthetics.
From first impression to final experience.