NEW MEMBER EXPERIENCE / SOCIAL CAMPAIGN / 2026
IVY SOCIAL CLUB
A high-energy new member campaign that extended The Ivy League Bid Day identity into the next-day experience through social content, branded storytelling, and a Dunkin partnership.
The Project
Ivy Social Club was created as the new member experience following Bid Day, extending The Ivy League identity beyond the initial recruitment moment. The campaign combined social-first storytelling, lifestyle content, and branded activation to keep the momentum going into the next day.
TIKTOK
SOCIAL MOMENT
PERFORMANCE
9.02M+
Combined Instagram + TikTok Views
8.8M
488K
Top TikTok Views
12.2K
Followers
TikTok Shares
The Experience
BRAND PARTNERSHIP
Dunkin Partnership
Dunkin partnered with Alpha Phi as part of the Ivy Social Club experience, adding a recognizable lifestyle brand to the event and creating another branded touchpoint within the campaign.
DUNKIN Ă— ALPHA PHI
Creative Direction
The visual direction extended The Ivy League identity into a more social, lifestyle-driven experience. The goal was to keep the campaign connected to Bid Day while giving Ivy Social Club its own energy, personality, and digital moment.
01 / CAMPAIGN CONTINUITY
The Ivy League visual identity carried into the next-day experience so the recruitment story continued beyond Bid Day.
02 / SOCIAL STORYTELLING
TikTok and Instagram turned the event into a major digital moment and significantly expanded audience reach.
03 / BRAND PARTNERSHIP
The Dunkin collaboration added a recognizable lifestyle brand directly into the new member experience.
04 / NEW MEMBER EXPERIENCE
The campaign translated an in-person event into content that felt energetic, social, and highly shareable.
Role
Creative Direction + Recruitment Marketing + Social Media Strategy
Campaign
Alpha Phi Ivy Social Club
Brand Partner
Dunkin
Focus
New Member Marketing · Social Content · Brand Partnership · Campaign Continuity
Platforms
Instagram + TikTok
Year
2026
A next-day campaign that turned new member experience into one of the chapter’s biggest digital moments.