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CLUB 1872
Wellness Activation · Sisterhood · Brand Partnerships
OVERVIEW
A chapter-wide wellness and lifestyle activation designed around movement, community, and curated brand experiences.
PROJECT DETAILS
Role: Campaign Strategy · Brand Partnerships · Creative Direction · Content Planning · Social Rollout
Category: Events / Collaborations / Wellness
Audience: Alpha Phi Penn State
THE EXPERIENCE
- Pilates with The Sculpt Society / Megan Roup
- Matcha bar with custom cups
- Pink Coast Boutique pop-up
- Full-chapter sisterhood experience
SELECTED MOMENTS
VIDEO CONTENT
PERFORMANCE
289K+ TOTAL VIEWS
BRAND PARTNERS
Loving Tan · Bloom Nutrition · Waterboy · Lanolips · Vacation Inc. · The Sculpt SocietyÂ
CREATIVE DIRECTION
- Wellness-first visual storytelling
- Soft, elevated lifestyle imagery
- Branded touchpoints throughout the event
- Social-first content designed to extend the experience
A wellness experience built to feel elevated, social, and genuinely memorable.
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