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EDITORIAL / SOCIAL / CREATIVE DIRECTION

EDITORIAL
+ SOCIAL

ISSUE NO. 01 — DIGITAL / VISUAL CULTURE / BRAND STORYTELLING

Selected editorial and social work focused on content strategy, visual curation, audience growth, and consistent brand storytelling across digital platforms.

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* Content mapping and creative strategy

01 / DIGITAL STRATEGY

Pinterest Strategy

A dual-account Pinterest strategy spanning personal and organizational content, focused on visual discovery, searchability, consistent branding, and long-term audience growth. My personal account currently reaches 200K+ monthly views, while Alpha Phi’s account reaches 99.1K monthly views.

PINTEREST / DISCOVERY / AUDIENCE GROWTH

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Knicks Outfits.jpeg
Penn State Gameday.jpeg
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02 / SEASONAL EDITORIAL

The 1872 Summer Capsule

A seasonal visual direction system created to extend Alpha Phi’s brand through curated summer imagery, styling, color, and lifestyle-focused social storytelling.

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EDITORIAL / STYLE / VISUAL DIRECTION

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Note: Seasonal identity extension through curated lifestyle imagery.

Recruitment Style Guide

03 / CAMPAIGN STYLE SYSTEM

A visual direction guide developed to create consistency across recruitment content, including typography, color, imagery, styling, and campaign execution.

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BRAND SYSTEM / RECRUITMENT / CREATIVE DIRECTION

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Curated visually. Built strategically.

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